About Us

P.R. Watts & Co. Pty Ltd is the longest continually owned Stock & Station Agency in Armidale. Paul & Annette Watts commenced the business in 1982 in a small office in Marsh St which is now the Dining Room of the White Bull hotel. Paul was a highly experienced agent having worked in many Dalgety branches around the state.

Tony Frizell joined the business in 1984. Tony brought with him a wealth of experience as he had spent his training days with Farmers & Graziers working in numerous centres.

As we expanded it became appropriate to build our own office at 89 Barney Street.

During the early years we had some very constructive help from two retired S/S Agents, the late Stuart Gallately and Jim Hughes a retired S/S Agent and Cattle Buyer. Then, Richard Atkin principal of Atkin Livestock Co joined the ranks in association bringing a wealth of experience also. After a few years Richard then retired, Paul and Tony continued to grow and develop the business.

The next generation has now joined the firm in the person of Steven Watts. Steven has worked over much of NSW so has a good understanding of stock husbandry in areas other than the New England as well as in the more modern Electronic area. Paul, Tony & Steven have a strong belief in the traditional methods and that the Saleyards remain the main auction barometer. Because of this Paul & Tony have both spent time promoting the saleyards as Presidents of the local Saleyard Association and now Steven is following the tradition as President. As you can see our company offers a very experienced and personalised service where our client’s needs come first. Both Steven and Tony are fully qualified Auctions Plus sheep and cattle assessors.

Paul and Annette retired in 2015 to pursue their grazing interests and spend time with their 5 grandchildren and also to do some well-earned travelling both overseas and in Australia.

Nowadays Steven and Tony operate the business, with assistance from their wives Justine and Shirley. Tracey Stace has looked after accounts and office administration very capably since 2011. P.R. Watts & Co P/L offer an excellent service not only where the Principals of the Business receive, draft and sell the livestock in the saleyards but also the same on the client’s property.

At P.R. Watts & Co Pty Ltd., we continue to aim to improve our marketing tools and strategies and in doing so have recently purchased a drone to provide video footage and pictures for property and livestock marketing

our people

Steven Watts


Auctioneer / Livestock & Rural Property Sales

Mobile: 0428 497 290

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Anthony Frizell


Auctioneer / Livestock & Rural Property Sales

Mobile: 0413 588 867

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Tracey Stace

Office Manager

Livestock & Rural Property Sales

Phone: (02) 67727811

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