About Us

Paul & Annette Watts established P.R. Watts & Co. in February 1982, opening a small office on Marsh Street, which is now the dining room of the White Bull Hotel. Tony Frizell joined the business in 1984 and became partner in 1986. With the growth of the business, P.R. Watts & Co. relocated in 1990 to a new office on Barney Street. In 1995, Richard Atkin, principal of Atkin Livestock Co. worked alongside the PR Watts team until his retirement in 2000.

Steven Watts joined the team in 2007 and a partner in 2014. Paul and Annette retired in 2015 to pursue their grazing interests and spend time with their 6 grandchildren and also to do some well-earned travelling. Nowadays, Steven and Tony operate the business, with assistance from their wives Justine and Shirley. P.R. Watts has, in last 38 years, made extensive contacts in the meat industry and with agencies all over Australia, ensuring we have numerous alternatives when it comes to selling & the purchasing of livestock.

As your local agent we pride ourselves on being an active and integral part of our local community with a dedicated team driven to use all forms of marketing available, in order to achieve the best service & sales results for our clients. We specialise in:

  • Weekly livestock sales
  • Wednesday Sheep & lambs Sales (11am, Guyra)
  • Thursday Cattle Sales (8.30am, Armidale)
  • Auctions Plus Sales- accredited assessors in both sheep and cattle.
  • Paddock & over the hook sales.
  • Purchasing of livestock
  • Rural property sales
  • Clearance Sales

our people

Steven Watts


Auctioneer / Livestock & Rural Property Sales

Mobile: 0428 497 290

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Anthony Frizell


Auctioneer / Livestock & Rural Property Sales

Mobile: 0413 588 867

Find Out More!