our people


Hi! We’re PR Watts & Co Pty Ltd. The Agency was founded in 1982 making us  Armidale’s longest continually owned Stock & Station Agency. Our team of dedicated staff have a strong belief in traditional methods, ensuring saleyards remain the main auction barometer. Here at PR Watts & Co Pty Ptd, we aim to improve our marketing tools and strategy so you get the best price for your livestock or property. Find out more below or get in touch to see how PR Watts & Co Pty can help you today!


steven watts – director


Steven has always had a passion for the rural industry, Steven has worked in many different aspects of the rural industry from jackaroo at brunette down NT, Overseer at Coombing Park for the Whitney pastoral company and shearing at many properties all over New South Wales.

Since joining the family business at P R Watts & co in 2007 and becoming a shareholder in 2014. Steven completed his Stock and station agent, Real estate agent, business agent licences in 2008 and is an accredited auctions plus assessor for both sheep and cattle.


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tony frizell – director/licensee


Tony grew up in a rural environment in the Dorrigo area and completed High School there. On finishing High School in 1979 applied for a position with Farmers & Graziers ( since taken over by Landmark) and commenced duties on the 4th January 1980 in Tamworth.

Over the next 5 years  I  worked in Gunnedah , Yass and Armidale branches. During this time Tony completed all requirements and became a Licenced Auctioneer, Real Estate and Business Agent.  In 1985 joined P.R. Watts & Co Pty Ltd,  and became a partner in 1986, and married Shirley the same year. Over the next few years a son Rod was born and followed by a daughter Kate in 1991.

As livestock marketing progressed and changed Tony became a CALM livestock assessor, now called Auctions Plus.


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tracey stace – office manager


Tracey joined the team at PR Watts & Co as office manager in 2011

Tracey has brought a vast experience in office management with over 10yrs experience as office & accounts manager at the RLPB (Local Land Service).as well as assisting her husband Wayne with the running of their shearing contracting business.


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