Paul and Annette Watts established P.R. Watts & Co. in February 1982, opening a small office on Marsh Street, Armidale. Tony Frizell joined the business in 1984 and became a partner in 1986. With the growth of the business, P.R. Watts & Co. relocated into a new office on Barney Street in 1990. Steven Watts joined the team in 2007 and became a partner in 2014. Steven and Tony then operated the business together until 2020, when Steven and Justine decided to continue the legacy by purchasing the business.

P.R. Watts & Co has been completely family owned and operated since its’ beginnings and have been providing genuine, trusted, quality livestock and property marketing services to the new England area for over 40yrs. As your local agent we pride ourselves on being an active and integral part of our local community with a dedicated team driven to use all forms of marketing available, to achieve the best service and sales results for our clients.

Online Clothing Store

PR Watts & Co is your local Armidale stockist for practical work wear for on the farm and clothing for a casual get together with friends. Our range of quality western clothing is fashionable, comfortable, durable, and stylish. 

 PR Watts & Co brings customers well-known brands such as Black Colt, Cinch, Cowgirl Tuff & Swanndri clothing. Whether you need jeans for dad, a new shirt for mum or a jacket for the whole family, we’ve got you covered. 

Click here to view our range.